Doc Marten Campaign

Art Director/Designer

Dr. Martens

For this project, I partnered with the Media Communications program at Humber College to develop a dynamic advertising campaign. I was tasked with selecting a brand, conceptualizing creative campaign ideas, and collaborating with the media students to bring the vision to life. After Doc Martens as the brand, I brainstormed and refined campaign concepts that aligned with the company’s identity and target audience. I wanted the campaign to feel bold, authentic, and a little discourteous however relatable. The tone exudes confidence and communicates that Dr. Martens is a brand for people who forge their own paths rather than follow the crowd. The Media Communications students conducted a professional photoshoot based on my creative direction. Using these assets, I designed and comped up the final advertisements.